Articles
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Why Businesses Often Fix the Wrong Problem First
When business slows down, most owners do what they have always done: they look for the problem. That sounds reasonable. In fact, it is exactly what they should do. The challenge is that many businesses do not actually identify the problem. They identify the symptom. And symptoms have a way of pointing people in the…
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Why Some Businesses Get More Calls Without Getting More Traffic
One of the most common assumptions in marketing is that more traffic leads to more business. More visitors, more clicks, more impressions, more exposure. It sounds logical, and sometimes it is true. But after more than 25 years of working with Utah businesses, we have noticed something interesting: some companies increase their inquiries without significantly…
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The Questions Utah Customers Try to Answer Before They Ever Contact You
Most business owners think the sales process starts when the phone rings. Or when an email arrives. Or when someone fills out a form. In reality, the sales process often starts much earlier. Long before a conversation happens. Long before a lead appears. Long before you even know someone exists. Because before customers contact you,…
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Why Your Utah Competitors Look Bigger Online Than They Really Are
Have you ever looked at a competitor’s website and thought:“How are they getting so much business?” Maybe you’ve seen them show up everywhere. They’re ranking higher in search results. Their website looks polished. Their reviews seem endless. Their social media appears active. From the outside, it feels like they’re operating at a completely different level.…
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How to Write Website Content That Actually Gets Leads (Without Sounding Like Everyone Else)
Most business websites have content. Plenty of it. There are pages explaining services. Pages explaining the company. Pages describing the team. And yet many of those same websites struggle to generate consistent inquiries. The strange part is that nothing appears wrong. The writing is professional. The grammar is fine. The information is accurate. So why…
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When Utah Businesses Outgrow Website Templates (And Don’t Realize It)
Most businesses start with a website template. And honestly, that’s not a bad thing. Templates are affordable, relatively quick to launch, and they solve an important problem in the beginning: they get your business online. For many companies, that’s exactly what they need. The challenge is that what works when you’re starting isn’t always what…
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Zarbee’s Naturals
After interviewing several firms, we contracted Infogenix for a project with a very short development window. They delivered on time, and what started as a relatively small two-month project has turned into a continuous relationship of over three years now. They consistently deliver to our specs and support both our engineering and design needs which are oftentimes complicated. We’ve been happy to work with a dedicated firm that has dedicated a lot of energy and thought into our growing business.
Campus Book Rentals
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Red Frog Beach
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Hotel Park City
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Health Fusion
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Central Bank
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Intermountain Life Flight
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ClassG
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Anne Cochran