Pay-per-click is perfect for businesses who need traffic now. Today, flexible platforms allow businesses, like yours, to acquire instant traffic while spending only what you can afford. This allows growing business to see immediate results from their marketing spend. By managing everything from account set-up/overhaul, keyword research and expansion, ad copy creation, landing page recommendations, bid management, and ongoing testing of keywords and landing pages, we make pay-per-click work for any business.
A one size fits all approach to PPC will not be successful and we realize that. As we set up your PPC campaign, we take the time to do keyword research and understand your market which provides a strong foundation to build a successful strategy on. We make a careful selection of keywords based on your business and what you want to achieve and by selecting an effective group of keywords we are able to narrow down the type of traffic you want. This allows us to get the most use out of your budget. Our personalized campaign management ensures your PPC campaign is closely monitored so you get optimal results.
Online marketing is a refining process and, as a result, we review your account regularly and find new ways to enhance it. One way is to run tests on your ads to find out which ones are performing the best and always try to increase the CTR (click-through-rate) of your ads. We also continually look for ways to decrease the chances that people who are not looking for your site have to click on one of your ads by using negative keywords.
Many PPC providers exist, but Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the largest network operators since 2007. The two major Pay-Per-Click categories include sponsored match (or keyword) and content match. Sponsored match campaigns display advertisements on search engine results pages, and content match campaigns display advertisements on publisher websites, newsletters, and e-mails.