Search Engine Optimization

We understand ranking algorithms like the backs of our hands.

Search Engine Optimization (SEO) is one of the most important aspects of your website. Comparable to an anthill, SEO takes hard and consistent work from everyone involved to gain the desired end result: visibility and easy access for the potential users of your services. It's a common misconception that results are immediate or easy to achieve but they aren't. Many factors that can come into play when increasing your organic rankings. One of the main factors is the competitiveness of the keyword you are targeting. Since everyone is vying for the same keywords, the words themselves can be extremely competitive and can take time and patience to see desired results. But here at Infogenix we don't give up easily and we work hard to create those results as fast as humanly possible.

The Details of Our Process

Our site optimization techniques orbit around keyword-rich, informative content. Search engines use on-site optimization details such as Meta Tags, URLs, and Body Tags to determine where and at what position your site will show up in targeted keyword term/phrase searches.

Links are the paths that the search engines take to get from page to page on the web. It is through these paths that the search engines can judge the popularity of your site. Not all links to your site are created equal; it is important to get a good variety of links to your site because they make up a large part of what search engines use to determine the value of your site.

Tracking visitors to your site in addition to where the traffic is driven from gives us the ability to improve our campaign focus every step of the way. Our reports keep you informed of monthly link volume comparison reports, traffic analysis with aims to improve visitor time on site and lower bounce rate, current rankings, plans to increase rankings, and actual location of link placements.

Page Optimization

Page optimization involves complete keyword, title, and site description meta tag optimization for each page on your site to make certain your code conforms to current search engine standards. Other services we will perform include load time optimization, link structure optimization, code validation, keyword density, and more.

Website Design or Redesign

We will revise home page and inner pages, if necessary, to focus heavily on the call-to-actions, easier traffic navigation, and so forth. Infogenix will optimize the inner pages as well, to focus on their individual key phrases. Both will ensure better conversion rates and clarity of the purpose behind the website. All web design and development is performed at an hourly basis in addition to the SEO cost.

Content Pages

To get a content-rich site, we can insert additional pages with related content. Each page will focus on a certain key phrase. They can offer useful tips, help, or information to readers online. Content pages can be articles from other sources, or self-written. If needed, we offer the service of writing the content for you. Along with the focus of each key phrase, the ultimate goal behind these pages is to gain inbound links from other sites and the website in general.

Research And Reporting

We will research your market and competition and Install analytics on the site to measure traffic, referrals, keywords, goal conversions and much more. You will receive quarterly or monthly keyword ranking reports.

Research

We will research your market and competition. This includes which key phrases are the most relevant your products or services and are being most often used by consumers in the search engines. We research the amount of competition which in turn helps to determine the cost to compete for top placement.

Website Analytics

Analytics will be installed on the site to measure traffic, referrals, keywords, goal conversions and much more for the SEO campaign optimization and website optimization.

Reporting

Quarterly or monthly keyword ranking reports are broken down by individual search engine. Included is a report of your site's link importance and traffic importance-two very important scores given by search engines.

Traffic And Position Building (Off-Page Optimization)

We work with other websites, search engines, and marketing channels to build links and boost traffic to your site.

Inbound Link Building

Analytics will be installed on the site to measure traffic, referrals, keywords, goal conversions and much more for the SEO campaign optimization and website optimization.

Search Engine Indexing

We will make sure your site is indexed in the major search engines. We also upload sitemap xml files to the search engines for better indexing throughout.

Directory Submissions

Manual directory submissions will be performed in-house. Each directory submission will have a link and description of your site in a industry-related directory.