It’s the new year, and you’re probably setting up quarterly and yearly goals for your business. Your plans might include optimizing your website and starting some new PPC campaigns. As your social media marketing experts in Utah and Vegas, we recommend you also set some goals and resolutions on your social media pages.
Social media has been rising in importance and usage for the last few years, and it’s here to stay. If you are new to social media marketing, read our article about the importance of social media marketing, or our social media page. If you’re already experienced in social media marketing, take a look at these tips for fully optimizing your social media campaigns for 2019.
5 Social Media Resolutions
Utilize Live Video
While traditional video is still a very effective post type, live video is overtaking it in conversions and click-through rate. Your viewers on Instagram and Facebook are interested in seeing the real you–not the trimmed, scripted version of your business in your pre-made videos. We recommend you start with a Q&A session where commenters can ask questions live and hear their answer. It’s a great way to get your audience engaged and to trust your brand!
Get More Length Variety in Your Content
Content is still king, but having a lot of long or short posts in a row gets repetitive. For cornerstone content, or content that is a big part of your business, we recommend 1,000 words or more, interspersed with “snackable” content, that people can consume in a few minutes.
Engage With Your Audience’s Content
If your followers are posting photos or videos using your product, connect with them! This is a great way to show your followers that your business is fun, inviting, and that you care about your user base.
Get Some Influencers
Social media influencers are all the rage, and studies show that having a celebrity endorse your product or service on their blog or social media platforms can greatly increase your conversions. Lots of influencers are open to discussing your terms–just make sure you have everything agreed upon beforehand!
Use Facebook and Instagram Stories
The short videos that disappear after a day started with Snapchat, but Instagram and Facebook show more promise with business marketing. Use these stories for behind-the-scenes content, showcasing your brand’s personality and increasing trust.
See what these changes in your social media marketing campaign can do for your business! If you have any questions about starting a social or digital marketing campaign, give us a call today! Our SEO and Social media experts in Utah and Las Vegas have several years of experience under their belt. Give us a call, and let us help you grow your business!