6 SEO Diseases and Disorders | Infographic

SEO is a tough business. Google keeps changing their algorithm. The rankings are not an exact science. There is a lot we don’t understand and that we can’t explain. Also the industry is saturated with self proclaimed experts who tout their own methods. It is hard to know what we should be doing to best help our clients.

With so many things screaming for our attention it can be easy to get overwhelmed. Here are 6 common ways that SEO’s go over the edge.

6 SEO Diseases and Disorders – An infographic by the team at Infogenix Web Design

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6 SEO Diseases and Disorders

Rank Anxiety

The irrational fear that your rankings will inexplicably fall.


  • Opening browser tabs with SERP”S for each keyword
  • Checking Rankchecker.com 3+ times a day
  • Then running rankings manually just to be sure
  • Obsessing about obscure long-tail keywords

Overheard Saying:

“How the $*@#$ did I fall from 43 to 49 for ‘chelated mineral supplements for horses and other quadrupeds?”


Blindly following industry thought leaders.


  • Radical strategy changes after every Whiteboard Friday
  • Watching every one of Matt Cutts’ videos
  • Reading the entire backlog of SEOMoz posts

Overheard Saying:

“New post on SEOmoz, Must implement! Rand Fishkin – I want to have your babies!”


Downloading every possible tool available.


  • Subscriptions to SEOMoz, Majestic, Raven Tools, Ahref, SEMRush…
  • Accounts with Hootsuite, SproutSocial, Buffer…
  • 20+ Chrome extensions and Firefox add-ons

Overheard Saying:

“I already have 10 site scraping tools, what’s one more gonna hurt?”


Spending all your time analyzing metrics.


  • 3+ hours a day in Google Analytics
  • Measuring success using personalized metrics from algorithms that you have developed
  • An extra hard drive full of Excel spreadsheets

Overheard Saying:

“What can I do to make it look like I am doing a lot when I am actually doing nothing?”

Chronic socialgia

The overwhelming need to update social networks.


  • Active accounts with Twitter, Facebook, Google+, LinkedIn, Myspace, Friendster, Weibo…
  • Multiple profiles and aliases on each network
  • Tweeting 30+ times an hour

Overheard Saying:

“Must Tweet!!!!!! More tweets means better Rankings”


Obsessive Tinkering Disorder.


  • Changing meta descriptions once a week
  • Clicking “fetch as Google bot” 10 times a day in Webmaster tools.
  • All 5000 pages on your site have an A in On-Page Report Card

Overheard Saying:

“If I can just find the one magical keyword then I am sure we can get you ranking everything.”