Is Website Appearance Really That Important?

Ever since the first websites showed up, people have been diligently working on making them look more appealing. Nowadays, many sites are brilliantly designed, attracting visitors and keeping them on the page. However, how big of a role does a site’s look really playing in pleasing visitors? While the common web user will usually tell […]

What is Schema, and why you should be using it for SEO.

  Schema.org’s Impact on SEO When we embrace change with open arms, one of two things can happen. One, horrible things can happen, in this humble writer’s opinion, Google’s Panda update is a great example that really destroyed a lot of the low hanging SEO fruit and damaged the industry. The second scenario, we are […]

Now Celebrating 15 Years!

15 is one of the most awkward ages in human existence.  It’s a year full of braces, hormones, ill-fitting clothes, and unfortunate phases.  See Exhibit A.     Luckily for us, 15 years in the Salt Lake City web design world is a much more positive experience full of satisfying work and delightful clients.  In […]

Beware of the Content Bandwagon – [How to Write Effective Web Content]

I can’t go anywhere without hearing about how content is king and your content strategy is the future. With the content bandwagon moving at high speeds, it amazes me to see how little useful content is actually being produced. I currently work on sites with high bounce rates and very low time on site metrics. […]

SEO for The Average Joe: Keyword Research

If you haven’t heard that keyword research is one of the most important steps for an effective SEO foundation, now you have. It is the foundation of all other SEO activities. Finding and targeting good SEO keywords will guide the content on your site, help find relevant links, and target the most relevant group of […]