Search engine optimization has been around since 1997. Since then, it’s evolved into a very intricate system that includes algorithms from major search engines, particularly Google. There are three primary considerations when you’re trying to improve the SEO value of your website – widespread searches, local searches, and map pack placement. For the most part, […]
arch engine optimization improves your site’s page rankings, making it easier for potential customers to find your business. Whether you’re just starting a website or looking to drive more traffic to an existing site, one of the best ways to get results is to focus on site structure. Keep reading to learn more about why site structure is important and find out how you can use it to improve your search engine rankings.
If you work in the medical or health industries, you may have heard of the dreaded algorithm change that occurs during the winter months. The gift-giving holidays are coming up, and Google has learned that people search more for products and gifts. So, to get the best search engine results, they place more importance on […]
With the ever-changing rules of SEO and best practices on the internet, it can be hard to know what will work for your website. And, on top of the changing rules, there are also SEO myths that just won’t die. The SEO world likes to call them Zombie myths, because we try to kill them […]
Google is the world’s most popular search engine by far, with over 75% of Internet users reporting Google as their first choice. Yahoo, which was once one of the most popular search engines on the market, came in at around 8%. Because of their vast market share, Google’s policies and protocols matter more to businesses […]
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