SEO for the Average Joe: Website Structure and Crawlability

How do search engines pick your website to rank for the right keywords from among millions of other sites around the world? It seems like a perfect example of finding a needle in a haystack, but they’ve created hefty programs called spiders or bots to do just that. Googlebot, Google’s indexing program, continuously crawls the […]

SEO for the Average Joe: Overview of Search Engine Optimization

Most business owners these days recognize the importance of creating an online presence as a company. Having a website allows your potential customers to quickly and conveniently learn about your products or services, your company’s history, your location and hours (if applicable), your prices, and anything else they’ll want to know before deciding to give […]

Google Announces Disavow Link Tool: Black Hat SEO’s Rejoice

If I was better at photo shop I would have given this guy a little black hat. Happiness Yesterday parties were thrown in SEO agencies across the world. Local stores probably ran out of chips, salsa, and alcoholic beverages as a result of Matt Cutts’ little announcement. A link disavow tool! Finally! No more writing […]

Pubcon Las Vegas 2012 – Great News for Small Businesses

So far Pubcon has been a great experience. Like most cases of information overload the real test is implementation of the things that are most important to your organization or to that of your clients. With topics covering Facebook Marketing, Content Strategy, Conversion, and Local Ranking Factors its no wonder why it is become harder […]

Why Your Content Is Not King

You’ve probably heard that content is king, but that statement needs some qualification: good content that actually gets read is king. It’s not enough just to assemble a bunch of words and throw it on your business blog. The Internet is beyond vast, and your content is just a drop in the ocean unless you […]