A glowing five-star review can nudge a hesitant shopper across the finish line. Collect hundreds of them—and respond with care—and Google notices, too. In competitive corridors such as Utah County’s Silicon Slopes or downtown Salt Lake, customer reviews now influence who appears in the top three local‐pack results almost as much as traditional link authority. […]
Imagine a potential customer in Salt Lake City searching “best taco shop near me.” Google scans billions of data points to decide which storefront earns one of the coveted three spots in the local Map Pack. While reviews, proximity, and content play their parts, a fundamental—but often overlooked—signal tips the scales: NAP consistency. Your business […]
If you run a small business in the Beehive State, you already know that word-of-mouth travels fast from St. George to Logan. Today, that word-of-mouth happens online—inside Google’s local “Map Pack,” voice assistants, and social feeds. Local search traffic isn’t a nice-to-have; it’s the lifeblood of brick-and-mortar growth. This guide walks you through a proven, […]
As we navigate through 2025, the digital marketing landscape continues to evolve, presenting new opportunities and challenges for businesses. Staying ahead requires an understanding of the emerging trends shaping the industry. Here are the top digital marketing trends to watch this year: 1. Artificial Intelligence (AI) Integration AI has become a cornerstone of digital marketing, […]
In the dynamic digital landscape of 2025, small businesses in Utah face both challenges and opportunities in establishing a robust online presence. Partnering with a local Utah digital marketing company, such as Infogenix, can be a pivotal step in navigating this complex environment. By leveraging expertise in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, […]
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