Scroll through your phone on TRAX or wait in line at Sundance Resort, and you’ll see the same behavior: Utahns toggling between Instagram, TikTok, X, and Google. The boundaries between social discovery and search discovery have blurred; a single Reel can inspire a search, and a single Google visit can spark a share. When you […]
“Hey Siri, where’s the closest bike shop in Lehi?” If your company doesn’t pop up instantly—complete with directions and click-to-call—you’ve just ceded a ready-to-buy customer to a competitor. Voice assistants are no longer novelty gadgets; they’re mainstream gateways to discovery. By 2025, an estimated 153 million Americans use voice assistants—and globally, 8.4 billion devices are […]
Picture a skier leaving Snowbird who suddenly craves tacos and asks Siri, “best tacos near me.” Within seconds, three local restaurants appear in the Google Map Pack—one of them will earn that hungry customer’s dollars. “Near me” queries are the digital shortcut from impulse to purchase, and in Utah they happen millions of times each […]
A glowing five-star review can nudge a hesitant shopper across the finish line. Collect hundreds of them—and respond with care—and Google notices, too. In competitive corridors such as Utah County’s Silicon Slopes or downtown Salt Lake, customer reviews now influence who appears in the top three local‐pack results almost as much as traditional link authority. […]
Imagine a potential customer in Salt Lake City searching “best taco shop near me.” Google scans billions of data points to decide which storefront earns one of the coveted three spots in the local Map Pack. While reviews, proximity, and content play their parts, a fundamental—but often overlooked—signal tips the scales: NAP consistency. Your business […]
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