Archive for the ‘SEO’ Category

  • Organic SEO Research Using Google AdWords Keyword Tool

    Although the AdWords Keyword Tool was designed for PPC campaigns, it works pretty well as a starting point for organic keyword research too. The keyword tool builds lists of keywords based on your own ideas or a website URL and shows useful data to help you decide which keywords to target. Step 1: Settings for […]

  • 3 Ways to Identify and Fix Local Business Citations

    ­In May 2012, Google merged their Places for Business with Google+ Local, throwing the entire Local scene into chaos with Local marketers trying to make certain their Local optimization tactics didn’t result in a dip in client positioning. Now that the dust has somewhat settled, a factor that remains important is having inconsistencies in your […]

  • Why Hiring an SEO Company Usually Makes More Sense than Hiring an In-House SEO Specialist

    More and more businesses are realizing that search engine optimization and search engine marketing are a necessity in today’s business world—check out this recent marketing budget report—and expert projections indicate this trend isn’t likely to change anytime soon. With online marketing becoming increasingly important to the success of new and existing companies, many people are […]

  • Overrated SEO Tactics

    From Utah SEO: There’s a great discussion going on at Sphinn about overrated SEO tactics. Some common ones mentioned are: buying multiple domains and redirecting them to your site over use or over importance of XML sitemaps meta-keywords keyword saturation Make sure your are not spinning your wheels or spending money on tactics that won’t […]