A study of 150 websites in 5 locally relevant industries (dentists, lawyers, restaurants, roofers, and mechanics) across 3 U.S. markets. We analyzed what percentage of them have included certain “trust signals” into their site experience. Trust Signals are aimed to increase credibility among web visitors, many of which are prospective customers. Our findings are below. […]
SEO is a tough business. Google keeps changing their algorithm. The rankings are not an exact science. There is a lot we don’t understand and that we can’t explain. Also the industry is saturated with self proclaimed experts who tout their own methods. It is hard to know what we should be doing to best […]
Blogs aren’t just for egocentric homebodies, modern adventurers, and opinionated loudmouths. If your business doesn’t already have a blog, you’re missing out on one of the simplest and cheapest ways to dramatically improve your company’s online presence. Here are 3 reasons you shouldn’t wait any longer to create a company blog. 1. Fresh, relevant content […]
King Content The thing that hath been, it is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. – Ecclesiastes 1: 9 It’s all been done before – Barenaked Ladies In the time since Al Gore invented the internet the […]
How fast are citations indexed into Google’s +Local algorithm? How long it takes citations to hit Google’s local algorithm has been a subject of mystery and debate for as long as the A,B,C rankings have dominated Local SERPs. Obviously it’s not possible to give exact speeds without the proper insider knowledge, but the research Mike […]
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