If you work in the medical or health industries, you may have heard of the dreaded algorithm change that occurs during the winter months. The gift-giving holidays are coming up, and Google has learned that people search more for products and gifts. So, to get the best search engine results, they place more importance on […]
With the ever-changing rules of SEO and best practices on the internet, it can be hard to know what will work for your website. And, on top of the changing rules, there are also SEO myths that just won’t die. The SEO world likes to call them Zombie myths, because we try to kill them […]
In today’s marketing landscape, social media is one of the best ways to get people talking about your business. Businesses use Facebook, Twitter, and Instagram to build rapport with its followers. Users, especially the younger generations, react well to authenticity and a business that really cares about its customers. But, if you get business from […]
Ever since the advent of MySpace in 2003, billions of people consider social media a large part of their daily lives. Platforms like Facebook, Instagram, Pinterest, and even LinkedIn allow users to connect with friends, acquaintances, businesses, and even celebrities. Up until fairly recently, social media wasn’t considered to be a sound platform for digital […]
Creating a great website is one thing, but generating the traffic you need to drive sales is another challenge altogether. Unfortunately, millions of business owners across the world struggle with search engine optimization, even after they have focused on generating unique content and filling their blogs with the perfect keywords. However, one aspect that many […]
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