How Can Social Media Help My Business?

Ever since the advent of MySpace in 2003, billions of people consider social media a large part of their daily lives. Platforms like Facebook, Instagram, Pinterest, and even LinkedIn allow users to connect with friends, acquaintances, businesses, and even celebrities. Up until fairly recently, social media wasn’t considered to be a sound platform for digital […]

How User Experience Influences SEO

Creating a great website is one thing, but generating the traffic you need to drive sales is another challenge altogether. Unfortunately, millions of business owners across the world struggle with search engine optimization, even after they have focused on generating unique content and filling their blogs with the perfect keywords. However, one aspect that many […]

A New Site for a New Year

It’s nearly 2017, and we live in a world so technologically advanced that people don’t even bat an eye when they hear about technology like self-driving cars and pocket-sized mobile printers. However, even in a society of smart watches and home automation, many businesses are offering customers outdated, unsightly, and poorly-functioning webpages. In an increasingly […]

What is Google Really Looking For?

Google is the world’s most popular search engine by far, with over 75% of Internet users reporting Google as their first choice. Yahoo, which was once one of the most popular search engines on the market, came in at around 8%. Because of their vast market share, Google’s policies and protocols matter more to businesses […]

The Next Big Google Search Update?

Years ago, all you needed for a top-listed website was a great URL and loads of content. If you wanted to create a high-ranking cooking website and you happened to snag the URL www.whatsfordinner.com, you didn’t have to worry much about pesky things like Internet traffic. Fast forward to 2016, however, and search ranking is […]