Utah’s Digital Boom Sets the Stage Utah isn’t a hidden gem anymore. The state’s tech workforce grew 22.9 percent in the past year, more than double the national average, as companies like Adobe and eBay expanded local hubs while home‑grown startups kept sprouting along the Silicon Slopes corridor. The surge means more brands are battling for […]
Pay‑per‑click advertising should be one of the most predictable ways to grow your business, yet climbing costs per click (CPC) can make it feel like each visit is a gamble. At Infogenix, we turn that gamble into a calculated win by focusing on the levers that matter most to Utah companies—efficient bidding, audience precision, and […]
Why Utah’s Competitive Industries Demand Tailored Marketing Utah’s economy continues to punch above its weight. The tech sector concentration is roughly 34% more specialized than the national average, matching California in workforce density. Visitor spending tops $12 billion annually, driving hundreds of thousands of tourism-related jobs. These booming industries—including life sciences, tech startups, tourism, and […]
Why Utah Is a Launchpad for Ambitious Founders Utah is no longer an “emerging” tech hub—it’s a full-blown growth engine. Entering 2025, the state’s tech-job concentration is 34% higher than the national average, with steady venture funding flowing into early-stage companies. From Lehi to Logan, founders are building solutions in AI, biotech, fintech, and more. […]
Why Strategy Beats Tactics Every Time Utah’s digital landscape is crowded. From Provo’s SaaS startups to Salt Lake’s retail giants, brands are all jostling for the same search results, ad space, and social feeds. Throwing isolated tactics at that crowd—running a few ads here, writing a keyword-stuffed blog post there—rarely moves the needle. Effective growth […]
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