So far Pubcon has been a great experience. Like most cases of information overload the real test is implementation of the things that are most important to your organization or to that of your clients. With topics covering Facebook Marketing, Content Strategy, Conversion, and Local Ranking Factors its no wonder why it is become harder and harder for businesses to stay on top of all the changes as well as fulfilling on those same changes. More and more I realize that an full service marketing agency that is at the forefront of the changes that are happening on a world level is crucial to your success as a business.

Some of the highlights so far have been the announcement of the Disavow Links Tool. This tool allows site owners to block websites that may be pointing potentially harmful links to your site. I have included the shot of Matt Cutts presentin this announcement. This announcement is just one of the many new features available to webmasters worldwide. We hope that as businesses continue to evolve that they will seek to build their web presence the right way using best practices that will help their business be around for the long haul.