Hiring a pay-per-click partner is more than just delegating ad tasks—it’s choosing a team that thinks, tests, and adapts alongside you. At Infogenix, we bring 25+ years of digital marketing experience and local Utah market insight to build campaigns that protect your budget while accelerating growth. If you’re evaluating PPC management in Utah, here’s a transparent look at how we structure our partnership—from kickoff through continuous optimization.

1. Discovery: Aligning Goals, Data & Local Insights

What we do
We start with a strategy meeting—virtual or in our Orem office—to clarify revenue goals, service areas, and your current ad performance. Next, we audit your Google Ads, GA4, and CRM data to surface cost per acquisition, lead quality, and seasonal demand curves. We also run competitive intelligence to see which Utah firms are bidding on your core keywords, so we can benchmark CPC and impression share.

Why it matters
A shared set of success metrics prevents “random acts of marketing.” By defining conversion goals—calls, form submissions, or sales—up front, we build a roadmap for profit-driven growth instead of chasing volume-based metrics.

2. Strategy Roadmap: Turning Insight into Action

Here’s what you’ll receive:

• Keyword & Audience Matrix – prioritized search terms, negative lists, audience segments mapped to stages of your funnel.
• Channel Mix & Budget Plan – recommendations across Search, Performance Max, Display, YouTube, and optionally Meta.
• Landing Page Blueprint – wireframes or mockups tailored to Utah audiences and conversion best practices.
• Measurement Framework – a plan tying phone goals, e-commerce events, and offline conversions to campaign performance.

Our local edge
Because our team lives and works in Utah, we catch micro-trends—“first snow tire deals,” “Uintas hiking permits,” etc.—faster than broader agencies. You get to claim low-CPC opportunities ahead of the noise.

3. Build & Launch: Doing Campaigns the Right Way

Technical setup
We structure accounts using the Single-Theme Ad Group (STAG) approach for clarity and precision. We implement server-side GA4 tagging and enhanced conversions to combat evolving privacy constraints. We import audiences and remarketing lists directly from your CRM to maintain cross-device consistency.

Creative & copy
Our in-house designers and copywriters build ad variants that lean into local cues—“Lehi tech startups,” “Ogden home remodels.” That local relevance boosts Quality Score and reduces CPC. Before launch, every campaign passes a 30-point QA checklist. You always retain 100% account ownership.

4. Optimization Cadence: Continuous Improvement

Weekly

• Add negative keywords and pause ineffective ones.
• Review search-term reports for intent drift.
• Rotate ad copy every 2–3 weeks to counter fatigue.
• Tweak bid strategies by hour, device, and ZIP code.

Monthly

• A/B test landing-page elements like hero headlines, CTAs, and trust symbols.
• Reallocate budget to campaigns producing the best qualified leads.
• Adjust Smart Bidding (Target CPA, Maximize Conversions) using new revenue data.

Quarterly

• Expand or prune your keyword universe with fresh local trends.
• Tweak channel mix—add or reduce YouTube / Discovery based on performance.

Outcome: CPC remains controlled while ROAS improves—thanks to a forward-looking, test-first optimization loop.

5. Transparent Reporting: From Data to Decisions

Dashboards
You receive custom dashboards (via Looker Studio) built for your role. Marketing teams see keyword-level metrics; leadership sees revenue-level outcomes. Metrics include cost per lead, cost per sale, lead quality, competitor impression share, and cross-channel lift.

Strategy calls
Each month, we translate data into actionable next steps: scale winners, pause underperformers, adjust creative, or launch new tests. No jargon—just clear, client-centered guidance.

6. Integrated Web & Dev Support: No Bottlenecks

Unlike agencies that outsource landing-page work, Infogenix keeps design, development, and PPC under one roof. Want schema markup, page-speed fixes, or tracking changes? We handle it in-house so your campaigns remain nimble and conversion-ready.

7. Partnership Culture: Collaboration Over Outsourcing

Communication rhythm
You’ll have a dedicated Slack or Teams channel, same-day email support during business hours, and emergency call coverage when a campaign offer is time-sensitive.

Empowerment mindset
We share playbooks, explain algorithm updates, and walk you through test outcomes—so your internal team learns alongside campaign performance. The goal: shared growth, not a black-box relationship.

8. What Success Looks Like

Metric	Typical Improvement (First 90 Days)	How We Achieve It
Average CPC	↓ 10–25%	Negative pruning + Quality Score improvement
Conversion Rate	↑ 20–40%	Better alignment between ad, landing page, and device context
Cost per Acquisition	↓ 15–35%	Smart bidding + cleaner targeting
Return on Ad Spend	↑ 25–50%	Shift to highest-LTV channels and eliminate wasted spend

While actual results vary by industry and baseline, cleaner traffic and tighter funnels drive consistent, compound improvements.

9. Frequently Asked Questions

How soon will I see results?
You often see early wins—lower waste, stronger CTR—within weeks. Major reductions in CPA typically come after 60–90 days as data accumulates.

Do you require long-term contracts?
We prefer flexible, performance-based partnerships over rigid lock-ins. Our goal is your growth, not binding agreements.

Can Infogenix manage other platforms?
Yes. While Google Ads is often our core, we also run campaigns on Meta, Microsoft, and LinkedIn when those platforms align with your goals.

10. Getting Started with Infogenix

1. Schedule a free strategy session – We’ll audit your current account or site and share immediate improvement opportunities. Contact us now.
2. Receive your personalized proposal – A transparent roadmap with timelines, scope, and KPIs.
3. Kickoff & launch – Our onboarding ensures tracking, creative, and budget alignment from day one.

Infogenix is one of Utah’s most trusted digital marketing agencies—offering SEO, PPC, web design and development, and more—creating holistic strategies that last. :contentReference[oaicite:6]{index=6}

Ready to turn clicks into customers (and customers into long-term ROI)?
Call us at (801) 724-7483 or reach out via our contact form to book your consultation.