The rise of voice search has been one of the biggest developments shaping SEO and marketing over the past few years. As more people use voice assistants like Siri, Alexa and Google Assistant for queries, optimizing content for voice search is becoming increasingly important for companies in Utah. In 2024, voice looks to take an even bigger role in search. Brands that want to stay visible and competitive in search need an effective voice search strategy. In this post, Utah SEO agency Infogenix looks at how voice search will likely impact SEO in 2024 and tips to prepare.

The Growing Importance of Voice Search

Voice search usage has been steadily rising and is projected to continue growing. Some key statistics:

• 25% of all searches are expected to be done by voice in 2024.
• 36% of Americans own smart speakers and will make a purchase from a business they did a voice search for.
• 41% of people use voice search daily.

With voice emerging as a preferred search method for many, SEO strategies for Utah businesses will need to shift to optimize for voice. Brands that perfect voice search now will have a head start on competitors.

Voice Search SEO Challenges in 2024

Optimizing for voice search comes with some unique challenges that the experts at Infogenix can help Utah companies address:

• Queries are typically longer, more conversational phrases rather than just keywords. This means content must match more natural language customer questions.
• Voice search results favor direct authoritative answers rather than links. Optimizing to answer questions clearly and concisely will be key.
• Local search plays a bigger role as location-based results are highly valued. Local SEO signals like GMB listings will be vital.
• Featured snippets highlighting a direct answer in search results are critical real estate. Brands will aim for their content to trigger these.
• Voice search is 100% mobile so optimizing for mobile will continue being imperative.

Tips for Voice Search Optimization

Here are some tips from Infogenix on optimizing SEO for voice search in 2024:

• Focus on long-tail natural language queries – Study search trends to identify full question-style phrases customers are using and target those in content.
• Answer questions clearly – Structure content to directly answer commonly asked customer questions concisely. Use headers, FAQs, etc.
• Optimize featured snippets – Research ways to trigger the highlighted search result answers Google provides.
• Include audio content – Podcasts, audio books, and other voice content optimize for voice input.
• Build local pages – Have location pages with key information like hours, address, and phone number.
• Optimize for mobility – Ensure site speed, UI/UX, and accessibility are optimized for mobile.

The voice search landscape will likely continue evolving quickly so staying on top of trends and leveraging new techniques will be imperative for Utah companies.

Voice Optimization for E-Commerce Brands in Utah

For e-commerce brands in Utah, voice search presents opportunities to engage shoppers through conversational commerce:

• Optimize product schema markup – Helps voice assistants understand product data.
• Build shoppable content – Product roundups, gift guides, demos can enable voice shoppers.
• Include calls-to-action in descriptions – Suggest what the viewer should do next like “Learn more” or “Buy now.”
• Highlight promotions in snippets – Featured snippets can showcase sales or offers.
• Enable voice-initiated transactions – Support voice purchases through platforms like Alexa.

As more consumers use voice technology for online shopping, Utah brands must ensure their sites provide an optimal experience.

Preparing Your SEO for Voice Search Success

Voice search reach will continue expanding in 2024. The SEO professionals at Infogenix can help Utah businesses optimize their web presence for voice queries and featured snippets now to gain an edge. Ask yourself:

• What questions are customers likely asking my business using voice search?
• How can I directly answer their questions in an authoritative way?
• Is my site’s UI clear and easy to navigate by voice?
• Are my pages optimized for long-tail keywords?
• How can I better optimize for local searches?

By addressing these areas now with help from Infogenix’s SEO experts, you can ensure your SEO strategy evolves along with voice search adoption.

The world of search marketing will look quite different in 2024. But brands that seize the voice search opportunity today with guidance from experienced agencies like Infogenix will be in the best position to capitalize on its continued growth and visibility. Don’t wait to start planning for voice search success. Schedule a free estimate with Infogenix to help you optimize your website for voice search and overall SEO.