In today’s digital landscape, having exceptional dental skills is just the beginning of growing a successful practice. As a dentist, you’ve dedicated years to perfecting your craft, but the challenge now lies in making sure potential patients can find you online. This is where Infogenix steps in – your team of dental SEO experts with decades of experience in transforming the online visibility of dental practices across the United States.
The Digital Frontier of Your Dental Practice
The internet has revolutionized how patients find and choose their healthcare providers, including dentists. With nearly one-third of global web traffic originating from search engines, having a strong online presence is no longer optional – it’s essential. Whether you’re running a small family practice in a quiet Midwest town or managing a large multi-location clinic in a bustling city, your success increasingly depends on your visibility in search engine results.
Why Choose Infogenix for Dental SEO
At Infogenix, we don’t just understand SEO; we live and breathe dental SEO. Our team of experts has spent decades honing their skills specifically in the dental industry. We’ve worked with practices of all sizes across the nation, from solo practitioners to large dental groups, giving us unparalleled insight into the unique challenges and opportunities in dental marketing.
Our approach is not one-size-fits-all. We recognize that each dental practice is unique, with its own set of goals, target audience, and competitive landscape. That’s why we tailor our strategies to your specific needs, ensuring that whether you’re in New York, California, or anywhere in between, your practice stands out in local search results.
The Infogenix Approach: Four Pillars of Dental SEO
In an age where patience is a rare commodity, your website’s speed can make or break your online success. Our team at Infogenix understands this critical factor and places a high priority on creating mobile-friendly, fast-loading sites.
Did you know that 82% of people searching for a dentist use mobile phones? This statistic drives our mobile-first approach. We optimize your site not just for desktop users, but primarily for the majority who will be accessing your site on their smartphones.
Google’s algorithm now directly considers mobile website speed in its ranking factors. Our experts at Infogenix are well-versed in Google’s Core Web Vitals, implemented in June 2021, and we continuously fine-tune your site to meet and exceed these standards.
Even a one-second improvement in load time can significantly boost your rankings. Our team meticulously analyzes every element of your site, from image sizes to server response times, ensuring that your website loads at lightning speed, keeping potential patients engaged and improving your search engine rankings.
Content is king in the world of SEO, but not just any content will do. At Infogenix, we craft content that not only resonates with your potential patients but also satisfies search engine algorithms.
Our content strategy revolves around Google’s E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness. We showcase your dental expertise, highlight your real-world experience, and position you as an authoritative, trustworthy source in the dental field.
We understand that 70% of users prefer organic search results over paid ads. That’s why we focus on creating high-quality, informative content that answers your potential patients’ questions and addresses their concerns. From detailed blog posts about dental procedures to FAQ pages that anticipate patient queries, we ensure that your content provides value and builds trust.
- Strategic Backlinking
In the world of SEO, your website’s authority is partly determined by the company it keeps. That’s where our strategic backlinking approach comes in. At Infogenix, we don’t just aim for quantity; we focus on quality and relevance.
Our team works diligently to build high-quality, relevant backlinks to your site. We reach out to reputable dental associations, local business directories, and relevant health websites to create a network of links that boost your site’s credibility in the eyes of search engines.
We also implement a robust internal linking strategy, creating pathways for both users and search engine crawlers to navigate your site easily. This not only improves user experience but also distributes page authority throughout your site, boosting your overall SEO performance.
First impressions matter, both in your dental office and on your website. At Infogenix, we understand the importance of a well-designed, user-friendly website in converting visitors into patients.
Our web design philosophy goes beyond aesthetics. We create intuitive, easy-to-navigate websites that guide visitors effortlessly through your services, testimonials, and contact information. By optimizing for user experience, we reduce bounce rates and encourage engagement, sending positive signals to search engines about your site’s value.
We also ensure that your website reflects your practice’s unique personality and values. Whether you’re a family-friendly practice or a high-end cosmetic dentistry clinic, your website will be designed to appeal to your ideal patients.
Investing in Your Practice’s Future with Infogenix
Partnering with Infogenix is more than just a business decision – it’s an investment in your practice’s future. In today’s competitive dental market, a strong online presence can be the difference between a thriving practice and one that struggles to attract new patients.
Our decades of experience working with dental practices of all sizes give us a unique advantage. We understand the challenges faced by small family practices competing against large chains, and we know how to level the playing field through strategic SEO.
For larger practices or dental groups, we offer scalable solutions that can be implemented across multiple locations while maintaining local relevance. Our strategies help you dominate local search results while building a strong, cohesive brand presence online.
Why Infogenix Stands Out
What sets Infogenix apart is our deep understanding of the dental industry combined with our SEO expertise. We’re not just tech experts; we’re dental marketing specialists. This means we can speak your language, understand your patients’ needs, and translate that into effective SEO strategies.
Our team stays on the cutting edge of SEO trends and algorithm changes. We continuously update our strategies to ensure your practice stays ahead of the curve. With Infogenix, you’re not just getting a one-time SEO boost; you’re getting a long-term partner committed to your ongoing success.
We believe in transparency and measurable results. Our detailed reporting allows you to see exactly how our strategies are impacting your online visibility and patient acquisition. We set clear goals and KPIs, and we’re accountable for the results we deliver.
Real Results: Infogenix Case Studies
At Infogenix, we don’t just talk the talk – we walk the walk. Our proven strategies have helped numerous dental practices achieve remarkable results. Let’s look at two of our success stories:
Dental Partners of Boston: Elevating an Already Visible Practice
When Dental Partners of Boston approached us, they were already ranking in the top 10 for many dental service keywords. But we knew we could take them even further. Our approach included:
- Streamlining their Google Business Profile
- Correcting and optimizing citations across local search sites
- Expanding on-site content to target trending dental topics
- Implementing a comprehensive on-page optimization strategy
The result? A significant increase in traffic, particularly from long-tail keyword searches. We also reduced their bounce rate, allowing potential patients to learn more about the practice’s stellar reputation and services. This freed up DPOB to focus on converting website visitors rather than constantly chasing new traffic. In time DPOB has now grown from 1 location to 3 now throughout Boston thanks significantly to the SEO efforts we put in place
Oak Park Dental: Balancing Brand Recognition with Service Visibility
Oak Park Dental in Madison, Wisconsin, came to us with strong brand recognition centered around their head dentist, Dr. Jana Gyurina. Our challenge was to maintain their branded traffic while increasing visibility for specific dental services. We achieved this through:
- Careful on-site optimization
- Creation of unique, appealing content for both search engines and visitors
- Expanding visibility for services like Invisalign, TMJ Therapy, Dental Implants, and more
The outcome? A significant boost in traffic, especially from long-tail keyword searches, and a decreased bounce rate. This allowed Oak Park Dental to shift their focus from attracting visitors to converting them into patients.
These case studies demonstrate our ability to tailor our strategies to each practice’s unique needs, whether you’re looking to climb higher in search rankings or diversify your online visibility. At Infogenix, we’re committed to delivering tangible results that translate into real growth for your dental practice.
Get Your Free SEO Audit From Dental SEO Experts At Infogenix
In the digital age, your online presence is often the first point of contact between your practice and potential patients. Don’t let outdated SEO strategies hold you back from reaching the patients who need your services.
Infogenix is here to help you navigate the complex world of dental SEO. With our decades of experience, industry-specific expertise, and commitment to your success, we’re ready to take your practice to new heights online.
Whether you’re a small local practice looking to compete with larger chains, or a multi-location dental group aiming to dominate your market, Infogenix has the tools, knowledge, and experience to help you succeed.
Ready to transform your dental practice’s online presence? Contact Infogenix today and take the first step towards digital success. Let our decades of experience in dental SEO work for you. Click the link below for your free SEO Audit with tips and information on how to start growing your business online and get new patients into your practice
Infogenix
Established in 1998 and based in Orem, Utah, Infogenix was built from the ground up to be a different kind of web company. Rather than simply creating a website, Infogenix focuses on the whole of Internet presence, including managing, marketing, and advertising.
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