Blogs aren’t just for egocentric homebodies, modern adventurers, and opinionated loudmouths. If your business doesn’t already have a blog, you’re missing out on one of the simplest and cheapest ways to dramatically improve your company’s online presence. Here are 3 reasons you shouldn’t wait any longer to create a company blog.
1. Fresh, relevant content for the search engines. Content is king when it comes to succeeding online, especially as far as search engine rankings go. By definition, a regularly updated blog on your company’s site will be a large archive of fresh content directly relevant to your industry. By writing about your company, your services, and trends in your industry, your blog will naturally become a keyword-rich repository of helpful information—just the kind of content Google loves to rank highly in search engine results.
2. Engage your visitors and keep them coming back. Selling a product is great, but a good company blog allows you to go far beyond basic transactions. Do you get a lot of phone calls about certain products or problems? Write an informative blog post on the topic! Do you have a big sale or other company event coming up? Write a blog post about it! By utilizing a blog to its fullest, you can turn your website into a popular resource for your customers and anybody with an interest in or question about the industry. And here’s the best part: your blog readers will frequently and easily turn into customers.
3. Create a hub for your social media efforts. A blog is used best when supported by and used as a base for your company’s online social networking activities. By creating synergy among your business’s website, blog, Facebook page, and Twitter, you can create a broad and effective presence online and really create a community around your products and industry. When you post something to your blog, let people know about it on Twitter and Facebook! A well maintained blog gives you plenty of worthwhile things to create social media about.
You may be thinking, “Sure, that all sounds great, but it also sounds like a lot of work.” That’s the beauty of a blog, though: it’s so easy to build it up piece by piece, one post at a time. You won’t just automatically have a thriving online presence overnight, but by starting a blog now and posting good content regularly, you’ll soon find yourself with a very solid foundation for all your company’s online efforts.