Social Media Resolutions for 2019

It’s the new year, and you’re probably setting up quarterly and yearly goals for your business. Your plans might include optimizing your website and starting some new PPC campaigns. As your social media marketing experts in Utah and Vegas, we recommend you also set some goals and resolutions on your social media pages.Social Media Resolutions

Social media has been rising in importance and usage for the last few years, and it’s here to stay. If you are new to social media marketing, read our article about the importance of social media marketing, or our social media page. If you’re already experienced in social media marketing, take a look at these tips for fully optimizing your social media campaigns for 2019.

5 Social Media Resolutions

  1. Utilize Live Video

    While traditional video is still a very effective post type, live video is overtaking it in conversions and click-through rate. Your viewers on Instagram and Facebook are interested in seeing the real you–not the trimmed, scripted version of your business in your pre-made videos. We recommend you start with a Q&A session where commenters can ask questions live and hear their answer. It’s a great way to get your audience engaged and to trust your brand!

  2. Get More Length Variety in Your Content

    Content is still king, but having a lot of long or short posts in a row gets repetitive. For cornerstone content, or content that is a big part of your business, we recommend 1,000 words or more, interspersed with “snackable” content, that people can consume in a few minutes.

  3. Engage With Your Audience’s Content

    If your followers are posting photos or videos using your product, connect with them! This is a great way to show your followers that your business is fun, inviting, and that you care about your user base.

  4. Get Some Influencers

    Social media influencers are all the rage, and studies show that having a celebrity endorse your product or service on their blog or social media platforms can greatly increase your conversions. Lots of influencers are open to discussing your terms–just make sure you have everything agreed upon beforehand!

  5. Use Facebook and Instagram Stories

    The short videos that disappear after a day started with Snapchat, but Instagram and Facebook show more promise with business marketing. Use these stories for behind-the-scenes content, showcasing your brand’s personality and increasing trust.

Contact Us Today!

See what these changes in your social media marketing campaign can do for your business! If you have any questions about starting a social or digital marketing campaign, give us a call today! Our SEO and Social media experts in Utah and Las Vegas have several years of experience under their belt. Give us a call, and let us help you grow your business!

Infogenix

Established in 1998 and based in Orem, Utah, Infogenix was built from the ground up to be a different kind of web company. Rather than simply creating a website, Infogenix focuses on the whole of Internet presence, including managing, marketing, and advertising.

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The Holiday Algorithm

If you work in the medical or health industries, you may have heard of the dreaded algorithm change that occurs during the winter months. The gift-giving holidays are coming up, and Google has learned that people search more for products and gifts. So, to get the best search engine results, they place more importance on retail instead of other queries.

So, what does this mean for you, if you own a medical business?

What Is an Algorithm Change?

In the world of the Internet, nothing is constant. Search engines like Google roll out changes every day, to make sure that their search engine is best serving the people that use it. The major and minor algorithm changes that have rolled out over the years can affect your rankings. You may remember your SEO specialists talking about algorithm changes that negatively affect websites with thin content, or websites that aren’t optimized for mobile phones. These algorithm changes, while they seem to happen at random, are a targeted way to best reflect user intent and the current trends of the Internet.

What Does This Have to Do With the Holidays?

If you think about your own personal Internet usage, what time of the year are you Google-searching retail the most? Most would answer just after Black Friday, to just after Christmas Day. That’s when retail stores have their deals, to get more people in the door to buy their products. The search engines are aware of this, and adjust the algorithm to better serve these retail searches.

As a result, the search engines are focusing less on the good SEO practices you’ve worked hard on, like your meta titles, descriptions, and keywords. They are looking for product descriptions, lists, and deals. If you’re not selling a product, the search engines won’t pay as much attention.

What Can I do?

First of all, don’t panic.

This algorithm change is only temporary. You may see your rankings and traffic fluctuate from November to January, but you can expect these numbers to go back up after the holiday rush. Just keep following the SEO best practices, and creating informative and engaging content about your services, and you should be fine.

If you’re wondering how to best follow the SEO best practice guidelines, give a call to one of our SEO specialists today! We have over 10 years of experience doing SEO work for all industries–especially medical. We will be happy to help!

Infogenix

Established in 1998 and based in Orem, Utah, Infogenix was built from the ground up to be a different kind of web company. Rather than simply creating a website, Infogenix focuses on the whole of Internet presence, including managing, marketing, and advertising.

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5 SEO Myths, Debunked!

With the ever-changing rules of SEO and best practices on the internet, it can be hard to know what will work for your website. And, on top of the changing rules, there are also SEO myths that just won’t die. The SEO world likes to call them Zombie myths, because we try to kill them with facts, but they always come back. Here are 5 of the most common Zombie myths, and our Utah SEO specialists’ debunking answers.

5 SEO Zombie Myths

  1. Content is All You Need

    While content is very important to have a great site, it’s not the only thing you need for good SEO. You could have the best website in the world, but that won’t matter if you don’t have any way to get to your website. Good SEO is a combination of great content, internal and external links, meta data, and site speed.

  2. Site Speed Isn’t Important

    False! High-speed internet is the norm now, and your site’s visitors don’t want to wait on a slow site–especially on a mobile phone. In the early days of the internet, site speed wasn’t a concern, but today’s best websites are fast, sleek, and easy to use. Make sure you don’t bog down your sites with large images and videos. If you need help speeding up your site, Utah’s best SEO specialists can help!

  3. Links Are Dead

    Nope! Much like the content myth above, links are still vital to your website’s rankings. But, Google and other search engines are much pickier when it comes to what kinds of links you have. In the olden days, the amount of links you had was all you needed. You could have 5,000 links from terrible, spammy, and even porn sites. Now, if you have a bunch of links from bad sites like that, you’ll get dinged. When you are building links and directory listings, you need to make sure that it’s a reputable site, AND that it’s related to your business.

  4. You Don’t Need a Sitemap

    No matter how big or small your website is, it’s always important to have a sitemap. It helps search engines to know exactly how many pages you have, their hierarchy in importance, and even when they were last updated. Make sure you have a current xml sitemap on your website. If you need help creating one, give us a call! We would love to help.

  5. SEO is Just Snake Oil

    There are many shady people on the internet trying to scam others for money, but SEO is real, and absolutely necessary for a successful website. It’s worth noting, however, that not all SEO firms and specialists are created equal. If you’re looking for the best SEO specialist in your area, do some research and find out their practices, their knowledge, and their philosophies. If you have a great SEO specialist working on your website, there’s nothing to stop you!

There are many more Zombie SEO myths out there, but these are the most popular ones that we hear from our past and present clients. If you want to know more about what SEO can do to grow your business, give us a call today!

Infogenix

Established in 1998 and based in Orem, Utah, Infogenix was built from the ground up to be a different kind of web company. Rather than simply creating a website, Infogenix focuses on the whole of Internet presence, including managing, marketing, and advertising.

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How Can I Use LinkedIn for Business?

In today’s marketing landscape, social media is one of the best ways to get people talking about your business. Businesses use Facebook, Twitter, and Instagram to build rapport with its followers. Users, especially the younger generations, react well to authenticity and a business that really cares about its customers. But, if you get business from other businesses, how can you use social media to grow?

LinkedIn can help you build your business.

LinkedIn is your answer!

Using LinkedIn for Business

Unlike other social media platforms, LinkedIn is specifically for professionals and businesses to connect with each other. Many people just starting in their careers found connections and jobs through LinkedIn. So, how would you use LinkedIn to grow your business? Infogenix, your Utah social media marketing consultant, has 3 tips to get started.

  1. Define Your Audience and Goals

    You’d think this would be obvious, but so many people jump headfirst into a social media campaign without specifying what they want to accomplish, and end up wasting a lot of money and time with little success. So, before you start your campaign, define what it is that you are trying to market, your target audience, and realistic goals you can accomplish with your campaign.

  2. Build and Optimize Your Company’s Page

    Make sure your company page, as well as employees’ pages, are properly optimized for search–your targeted keywords need to be placed well in your content, and your company’s page needs to have lots of photos and information about what you do, as well as content that draws the user in. You want to seem real, authentic, and approachable.

  3. Create Targeted Ad Campaigns

    Ad campaigns are the bread and butter of any social media. Ads are a great way to reach potential followers and customers that you haven’t connected with yet. And, with a defined audience, you can target a specific type of business, interest, and even demographic to see your ads. Combine that with rich media like images and video to grab their attention, your ad campaign will help you get the word out on your business.

Let Us Help!

While it can be very rewarding, working with Social Media can be a very tedious and stressful process if you don’t have the time or knowledge to do it correctly. That’s where we come in. We specialize in social media marketing for businesses in Utah and beyond, and we would love to help you grow your business. Give us a call today to learn how our social media and SEO packages can help.

Infogenix

Established in 1998 and based in Orem, Utah, Infogenix was built from the ground up to be a different kind of web company. Rather than simply creating a website, Infogenix focuses on the whole of Internet presence, including managing, marketing, and advertising.

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How Can Social Media Help My Business?

Ever since the advent of MySpace in 2003, billions of people consider social media a large part of their daily lives. Platforms like Facebook, Instagram, Pinterest, and even LinkedIn allow users to connect with friends, acquaintances, businesses, and even celebrities. Up until fairly recently, social media wasn’t considered to be a sound platform for digital marketing–after all, how does posting and interacting with users as an entity help your business?

Social media marketing can help grow your business.

Turns out, social media is now one of the biggest and best ways to grow your business on the Internet. Using targeted paid ads, a comprehensive social media campaign can boost your social media presence, showcase your authenticity, and even drive conversions and traffic to your website.

How? Let us show you!

How Social Media Can Grow Your Business

  1. It Gets People Talking

    If you’re just starting out as a business, or you are launching a new product or service, social media is the perfect way to let people know. You can connect with your current customers and their friends on social media, potentially doubling and tripling your reach.

  2. Social Media is Super Popular

    We aren’t kidding, here. Everybody and their dog uses at least one social media platform. How often do you check Facebook or Instagram on your phone during the day? We think it’s a pretty good guess that you do it a couple times. When you’re scrolling through your feed, your chances of seeing a targeted ad for a business are extremely high.

  3. It’s Cost Effective

    Compared to PPC, ads on Facebook and Instagram are much less expensive per click, so you can maximize your budget on a larger audience or more ads.

  4. It Can Help Email Marketing

    If you already use email newsletters to keep an active audience, great! You’re already one step ahead. Using this newsletter in Facebook ads can broaden your reach and potentially add more people to your email list–that can lead to more business for you!

  5. It Makes Customer Service Personal

    We mean that in a good way! Using social media, you can interact directly with your customers–they can leave reviews, send direct messages, and write on your page about their experience. You can also reply to comments and messages, which makes your customer base feel heard.

Want to Learn More?

There are many more reasons that Social Media is the future of digital marketing, and we are happy to offer a comprehensive social media campaign to help grow your business. To learn more about our social media marketing for business, give us a call today!

Infogenix

Established in 1998 and based in Orem, Utah, Infogenix was built from the ground up to be a different kind of web company. Rather than simply creating a website, Infogenix focuses on the whole of Internet presence, including managing, marketing, and advertising.

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