Author: infogenix

5 SEO Myths, Debunked!

Posted on by infogenix

5 SEO Myths, Debunked!

With the ever-changing rules of SEO and best practices on the internet, it can be hard to know what will work for your website. And, on top of the changing rules, there are also SEO myths that just won’t die. The SEO world likes to call them Zombie myths, because we try to kill them with facts, but they always come back. Here are 5 of the most common Zombie myths, and our Utah SEO specialists’ debunking answers.

5 SEO Zombie Myths

  1. Content is All You Need

    While content is very important to have a great site, it’s not the only thing you need for good SEO. You could have the best website in the world, but that won’t matter if you don’t have any way to get to your website. Good SEO is a combination of great content, internal and external links, meta data, and site speed.

  2. Site Speed Isn’t Important

    False! High-speed internet is the norm now, and your site’s visitors don’t want to wait on a slow site–especially on a mobile phone. In the early days of the internet, site speed wasn’t a concern, but today’s best websites are fast, sleek, and easy to use. Make sure you don’t bog down your sites with large images and videos. If you need help speeding up your site, Utah’s best SEO specialists can help!

  3. Links Are Dead

    Nope! Much like the content myth above, links are still vital to your website’s rankings. But, Google and other search engines are much pickier when it comes to what kinds of links you have. In the olden days, the amount of links you had was all you needed. You could have 5,000 links from terrible, spammy, and even porn sites. Now, if you have a bunch of links from bad sites like that, you’ll get dinged. When you are building links and directory listings, you need to make sure that it’s a reputable site, AND that it’s related to your business.

  4. You Don’t Need a Sitemap

    No matter how big or small your website is, it’s always important to have a sitemap. It helps search engines to know exactly how many pages you have, their hierarchy in importance, and even when they were last updated. Make sure you have a current xml sitemap on your website. If you need help creating one, give us a call! We would love to help.

  5. SEO is Just Snake Oil

    There are many shady people on the internet trying to scam others for money, but SEO is real, and absolutely necessary for a successful website. It’s worth noting, however, that not all SEO firms and specialists are created equal. If you’re looking for the best SEO specialist in your area, do some research and find out their practices, their knowledge, and their philosophies. If you have a great SEO specialist working on your website, there’s nothing to stop you!

There are many more Zombie SEO myths out there, but these are the most popular ones that we hear from our past and present clients. If you want to know more about what SEO can do to grow your business, give us a call today!

Posted in SEO

How Can I Use LinkedIn for Business?

Posted on by infogenix

How Can I Use LinkedIn for Business?

In today’s marketing landscape, social media is one of the best ways to get people talking about your business. Businesses use Facebook, Twitter, and Instagram to build rapport with its followers. Users, especially the younger generations, react well to authenticity and a business that really cares about its customers. But, if you get business from other businesses, how can you use social media to grow?

LinkedIn is your answer!

Using LinkedIn for Business

Unlike other social media platforms, LinkedIn is specifically for professionals and businesses to connect with each other. Many people just starting in their careers found connections and jobs through LinkedIn. So, how would you use LinkedIn to grow your business? Infogenix, your Utah social media marketing consultant, has 3 tips to get started.

  1. Define Your Audience and Goals

    You’d think this would be obvious, but so many people jump headfirst into a social media campaign without specifying what they want to accomplish, and end up wasting a lot of money and time with little success. So, before you start your campaign, define what it is that you are trying to market, your target audience, and realistic goals you can accomplish with your campaign.

  2. Build and Optimize Your Company’s Page

    Make sure your company page, as well as employees’ pages, are properly optimized for search–your targeted keywords need to be placed well in your content, and your company’s page needs to have lots of photos and information about what you do, as well as content that draws the user in. You want to seem real, authentic, and approachable.

  3. Create Targeted Ad Campaigns

    Ad campaigns are the bread and butter of any social media. Ads are a great way to reach potential followers and customers that you haven’t connected with yet. And, with a defined audience, you can target a specific type of business, interest, and even demographic to see your ads. Combine that with rich media like images and video to grab their attention, your ad campaign will help you get the word out on your business.

Let Us Help!

While it can be very rewarding, working with Social Media can be a very tedious and stressful process if you don’t have the time or knowledge to do it correctly. That’s where we come in. We specialize in social media marketing for businesses in Utah and beyond, and we would love to help you grow your business. Give us a call today to learn how our social media and SEO packages can help.

How Can Social Media Help My Business?

Posted on by infogenix

How Can Social Media Help My Business?

Ever since the advent of MySpace in 2003, billions of people consider social media a large part of their daily lives. Platforms like Facebook, Instagram, Pinterest, and even LinkedIn allow users to connect with friends, acquaintances, businesses, and even celebrities. Up until fairly recently, social media wasn’t considered to be a sound platform for digital marketing–after all, how does posting and interacting with users as an entity help your business?

Turns out, social media is now one of the biggest and best ways to grow your business on the Internet. Using targeted paid ads, a comprehensive social media campaign can boost your social media presence, showcase your authenticity, and even drive conversions and traffic to your website.

How? Let us show you!

How Social Media Can Grow Your Business

  1. It Gets People Talking

    If you’re just starting out as a business, or you are launching a new product or service, social media is the perfect way to let people know. You can connect with your current customers and their friends on social media, potentially doubling and tripling your reach.

  2. Social Media is Super Popular

    We aren’t kidding, here. Everybody and their dog uses at least one social media platform. How often do you check Facebook or Instagram on your phone during the day? We think it’s a pretty good guess that you do it a couple times. When you’re scrolling through your feed, your chances of seeing a targeted ad for a business are extremely high.

  3. It’s Cost Effective

    Compared to PPC, ads on Facebook and Instagram are much less expensive per click, so you can maximize your budget on a larger audience or more ads.

  4. It Can Help Email Marketing

    If you already use email newsletters to keep an active audience, great! You’re already one step ahead. Using this newsletter in Facebook ads can broaden your reach and potentially add more people to your email list–that can lead to more business for you!

  5. It Makes Customer Service Personal

    We mean that in a good way! Using social media, you can interact directly with your customers–they can leave reviews, send direct messages, and write on your page about their experience. You can also reply to comments and messages, which makes your customer base feel heard.

Want to Learn More?

There are many more reasons that Social Media is the future of digital marketing, and we are happy to offer a comprehensive social media campaign to help grow your business. To learn more about our social media marketing for business, give us a call today!