In the new and dynamic world of Search Engine Optimization, original content is one of the most useful tools in a marketer's bag of tricks. The content on your site influences how people perceive you and your business. Content written for SEO increases your ranking on a search engine return page which is crucial in driving sales and attracting new customers. There are three interrelated ways that SEO content works to improve your business:
Quality content must be interesting. If a reader is engaged they will stay on your site. The longer they stay, the higher your page will rank in a search. But more importantly, time on site is directly linked to conversion and online purchases.
Good content will attract readers. Traffic is one of the factors taken into account when pages are ranked. Provide a unique perspective or voice and people will want to come to your site. More traffic results in a higher page rank and more business.
If content is interesting, people will link to it from their own site and share it via social media. Links increase search rankings, which in turn increase traffic and business. Unique and engaging content will increase your rankings and your business.