Articles
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King Kong and King Content: A Case Study in Content Recycling
King Content The thing that hath been, it is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. – Ecclesiastes 1: 9 It’s all been done before – Barenaked Ladies In the time since Al Gore invented the internet the…
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+Local News You Cannot Miss – September 2012
How fast are citations indexed into Google’s +Local algorithm? How long it takes citations to hit Google’s local algorithm has been a subject of mystery and debate for as long as the A,B,C rankings have dominated Local SERPs. Obviously it’s not possible to give exact speeds without the proper insider knowledge, but the research Mike…
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Organic SEO Research Using Google AdWords Keyword Tool
Although the AdWords Keyword Tool was designed for PPC campaigns, it works pretty well as a starting point for organic keyword research too. The keyword tool builds lists of keywords based on your own ideas or a website URL and shows useful data to help you decide which keywords to target. Step 1: Settings for…
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Pay Per Click Ad Tips #1 — Puntcuation That Stand Out
Our new blog series called “Tips” will feature actionable items that people can implement into their current campaigns to make them more effective whether Social, Search, or Paid. This week we will go over some punctuation and grammar guidelines that can both help and hurt you. Here is a non-comprehensive list of the most common…
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3 Ways to Identify and Fix Local Business Citations
In May 2012, Google merged their Places for Business with Google+ Local, throwing the entire Local scene into chaos with Local marketers trying to make certain their Local optimization tactics didn’t result in a dip in client positioning. Now that the dust has somewhat settled, a factor that remains important is having inconsistencies in your…
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Why Hiring an SEO Company Usually Makes More Sense than Hiring an In-House SEO Specialist
More and more businesses are realizing that search engine optimization and search engine marketing are a necessity in today’s business world—check out this recent marketing budget report—and expert projections indicate this trend isn’t likely to change anytime soon. With online marketing becoming increasingly important to the success of new and existing companies, many people are…
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Anne Cochran