Technical SEO Services
If search engines can’t properly access, read, and understand your website, nothing else you do in SEO will work. Utah’s most experienced technical SEO team fixes the foundation first.
The Foundation Everything Else Is Built On
Content, links, and keywords get most of the attention in SEO conversations. But none of them matter if your website has technical problems underneath. A slow-loading page, a crawl error blocking key content, or a missing piece of structured data can quietly cancel out months of other SEO work.
Technical SEO is the process of making sure your website is built in a way that search engines — and AI tools — can access, understand, and trust. At Infogenix, we have spent over 25 years diagnosing and fixing the technical issues that hold Utah businesses back in search. Based in Orem, we have worked with companies across Utah County, Salt Lake City, the Wasatch Front, and throughout the state. We work primarily in WordPress and Shopify, and we know exactly where each platform tends to break down.
Utah’s markets are competitive and getting more so. The rapid growth along the Wasatch Front means businesses in industries like home services, dental, and retail are up against more well-optimized competitors than ever before. Technical issues your competitors have already fixed are actively costing you rankings right now. Before we recommend content or link building for any client, we start with a full technical audit. It tells us what is working, what is quietly hurting performance, and what to fix first for the fastest impact.
One fault travels upward through every dependent layer.
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Google + AI Visibility
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Structured Data
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Site Architecture
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Crawlability & Indexation
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Speed & Core Web Vitals
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Infrastructure
Foundational fault begins here
Technical SEO & AI Visibility
AI Reads Your Website the Same Way Search Engines Do — Technical Issues Affect Both
Google’s AI Overviews, Perplexity, and ChatGPT all pull from web data. The sites they cite and recommend are the ones they can easily access, parse, and verify. That means schema markup, clean site architecture, fast load times, and proper crawlability are not just ranking factors — they are the signals that determine whether AI includes your business in its answers at all.
When we fix technical issues on your site, we are not just improving your Google rankings. We are making your business more readable to every AI system that draws from the web. That is why technical SEO is the first step in any AI visibility strategy we build.
What Our Technical SEO Service Covers
Every technical audit is different because every website is different. We look at over 100 technical factors and prioritize the ones that will have the biggest impact on your specific site. Here is what that work covers:
01
Site Speed & Core Web Vitals
Google uses a set of performance measurements called Core Web Vitals to evaluate the real-world experience of visiting your website — how fast it loads, how quickly it responds to interaction, and how stable the layout is as it loads. Sites that score poorly on these metrics are penalized in rankings regardless of how good their content is. AI tools also favor faster, more reliably indexed sites when generating answers.
We audit every factor that affects your Core Web Vitals performance and fix what is slowing you down:
- Image compression and next-generation format conversion (WebP)
- Browser caching and server-level caching configuration
- Eliminating render-blocking JavaScript and CSS
- Content Delivery Network (CDN) setup and configuration
- Hosting environment assessment and upgrade recommendations
- Lazy loading for images and video embeds
- Minimizing third-party script load (analytics, chat widgets, ad pixels)
02
Crawlability & Indexation
Before a search engine or AI tool can rank or cite your pages, it has to be able to find and read them. Crawlability issues are often invisible to the business owner but can quietly prevent large portions of a site from ever appearing in search results.
We audit and fix:
- XML sitemap creation, accuracy, and submission to Google Search Console
- Robots.txt configuration to ensure the right pages are crawled and the right ones are blocked
- Crawl error identification and resolution (404 errors, server errors, redirect chains)
- Index coverage audits to identify pages that should be indexed but aren’t
- Orphaned page identification — content that exists on your site but has no internal links pointing to it
- Crawl budget optimization for larger sites with hundreds or thousands of pages
03
Structured Data & Schema Markup
Schema markup is code added to your website that tells search engines and AI tools precisely what your content means — not just what the words say, but what the business is, what services it offers, where it operates, and how customers can contact it. This is one of the most impactful technical improvements for both traditional rankings and AI visibility.
We implement and validate:
- LocalBusiness schema for location-based businesses
- Service schema for individual service offerings
- FAQ schema to target question-based searches and AI answers
- Review and aggregate rating schema
- Organization and BreadcrumbList schema for site structure
- Product and Offer schema for e-commerce inventory
- Article and BlogPosting schema for content pages
04
Mobile SEO & Responsive Design Audits
Google indexes the mobile version of your website first. If your mobile experience is broken, slow, or harder to use than your desktop version, your rankings suffer across all devices. We audit your mobile performance separately from desktop and address issues specific to mobile rendering, touch interaction, and responsive layout.
05
Site Architecture & URL Structure
A well-organized website makes it easier for search engines to understand the relationship between your pages and how important each one is. Poor site architecture — inconsistent URL structures, excessive subdirectory depth, orphaned content — fragments your authority and makes it harder for both users and search engines to navigate.
We assess and improve:
- URL structure clarity and consistency
- Internal linking strategy to distribute authority to high-priority pages
- Breadcrumb navigation implementation
- Category and hierarchy logic for multi-page sites
- Canonicalization to prevent duplicate content from diluting rankings
06
HTTPS, Security & Technical Compliance
Sites without valid SSL certificates, or with mixed-content warnings, face both ranking penalties and user trust issues. We verify your site’s security configuration and ensure there are no technical compliance issues affecting your visibility.
Platform Expertise
WordPress Technical SEO — We Know This Platform Inside and Out
The majority of websites we work with are built on WordPress — and for good reason. WordPress is powerful, flexible, and widely supported. But it also comes with technical SEO challenges that are easy to miss if you do not know where to look.
After more than 25 years working almost exclusively with WordPress sites, we have seen every technical issue this platform produces. We know which plugins cause performance problems, which themes create crawl issues, and which configurations quietly hold sites back in search.
Common WordPress technical SEO issues we fix:
01
Plugin conflicts and bloat — Too many plugins, or conflicting plugins, slow your site and can break critical SEO functions. We audit your plugin stack and identify what to keep, remove, or replace.
02
Theme-related speed and structure issues — Many popular WordPress themes are built for looks, not performance. We identify theme-level issues affecting load time, mobile rendering, and Core Web Vitals.
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SEO plugin configuration — Whether you are using Yoast, Rank Math, or another plugin, proper configuration matters. We audit and correct your settings, metadata, sitemap output, and schema configuration.
04
Image handling — WordPress does not automatically optimize images for web performance. We implement proper compression, format conversion, and lazy loading to bring image-related load times under control.
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Caching and hosting alignment — Caching plugins need to be configured correctly and aligned with your hosting environment. Misconfigured caching is one of the most common performance killers on WordPress sites.
06
Permalink structure and redirect management — URL changes, permalink resets, and poor redirect chains are common in WordPress and can cause significant ranking drops if not managed carefully.
07
Core Web Vitals for WordPress — We address the specific WordPress-related causes of poor CWV scores, including render-blocking scripts from popular page builders like Elementor and Divi.
Platform systems
Technical SEO Across Every E-Commerce Platform
Every e-commerce platform handles SEO differently — and most of them come with built-in limitations that require platform-specific knowledge to work around. We have worked with the full range of e-commerce platforms and know where each one tends to create technical SEO problems.
Shopify
Shopify is widely used and well-supported, but it has structural SEO constraints that are baked into the platform itself. Without knowing where to look, these issues quietly cost Shopify stores significant organic traffic.
Key Shopify technical SEO issues we address:
- Duplicate content from URL structure — Shopify creates two accessible URLs for every product (one under /products/ and one under /collections/product/). Without proper canonical tag handling this splits ranking authority between them.
- Restricted robots.txt access — Shopify limits direct editing of your robots.txt file. We work within those constraints to protect crawl budget and block the right pages.
- App script bloat — Third-party Shopify apps commonly inject multiple scripts and stylesheets that significantly increase page load time and hurt Core Web Vitals scores.
- Theme speed and Core Web Vitals — Many popular Shopify themes are built for visual impact, not performance. We identify and address the theme-level factors dragging down your scores.
- Pagination and faceted navigation — Large catalogs with filtering and sorting options can generate thousands of URL combinations, creating crawl waste and duplicate content problems at scale.
WooCommerce
WooCommerce gives WordPress sites full e-commerce capability — but it also inherits WordPress’s technical complexity and adds its own layer of configuration requirements. From product schema to category page optimization to handling variable product URLs, WooCommerce SEO requires specific expertise. We handle the full technical setup including plugin configuration, structured data implementation, and performance optimization unique to WooCommerce environments.
BigCommerce, Magento & Other Platforms
We have experience with BigCommerce, Magento (Adobe Commerce), Wix, and Squarespace e-commerce environments. Each platform has its own crawlability constraints, schema support limitations, and URL structure considerations. If your store is built on one of these platforms, we audit it against its specific technical baseline rather than applying a one-size-fits-all checklist.
Custom-Built Platforms — The Highest-Control Option
For businesses whose current platform is genuinely limiting their SEO potential — and no configuration workaround fully solves the problem — a custom-built solution may be the right answer.
Infogenix has a full in-house development team capable of building custom e-commerce platforms, web applications, and content systems from the ground up. Unlike off-the-shelf platforms, a custom build gives you complete control over your URL structure, schema implementation, page speed architecture, and crawlability — meaning your technical SEO is built in from day one rather than retrofitted around platform limitations.
If your current platform is holding your SEO back and you are open to a longer-term solution, we can evaluate whether a custom build makes sense for your business and what that investment would look like.
→ Learn more about Infogenix’s custom web development and programming capabilities
SEO works best when the whole site is built for it. If your site needs design updates alongside technical SEO improvements, our in-house web design team builds SEO-ready sites from the ground up.
Why Utah Businesses Trust Infogenix With Their Technical SEO
01
Deep Roots in the Utah Market
We have been working with Utah businesses for over 25 years — from small local service companies in Utah County to multi-location retailers across the Wasatch Front. We understand how Utah’s competitive markets are structured, which industries are the most technically demanding, and what it takes to outrank well-established local competitors in Salt Lake City, Provo, Ogden, and beyond.
02
We Find What Others Miss
Generic SEO audits flag the obvious issues. Our technical audits go deeper — identifying the configuration problems, crawl inefficiencies, and platform-specific issues that most agencies do not know to look for.
03
We Fix, Not Just Report
A lot of agencies will hand you a 50-page audit and leave the implementation to you. We do the work. Every technical issue we identify, we resolve — with clear documentation of what was done and why.
04
WordPress Is Our Home Platform
Over 25 years of working primarily in WordPress means we do not have to learn your platform. We know where it breaks, what causes performance problems, and how to fix them efficiently without disrupting your existing content or design.
05
Technical SEO and AI Visibility Together
We treat schema markup, structured data, and site architecture as both traditional SEO factors and AI visibility factors. The work we do on the technical side makes you more findable in Google search and more citable by AI tools simultaneously.
06
Transparent Reporting
After every technical fix, you receive clear documentation of what was changed, why it was changed, and what impact we expect it to have. No black boxes, no mystery — just clear communication about the work being done on your site.
Serving Utah Businesses From Orem to Salt Lake City and Beyond
We are a Utah agency that works with Utah companies — from local service businesses in Utah County to multi-location retailers across the Wasatch Front. We understand the local competitive landscape and build technical SEO strategies that are designed for your actual market, not a generic national template.
Ready to Find Out What’s Holding Your Website Back?
A technical issue you don’t know about could be quietly costing you rankings, traffic, and AI visibility right now. Utah’s search landscape is competitive — especially in fast-growing markets like Utah County and Salt Lake City where well-funded competitors are constantly investing in their sites. Our technical SEO audit finds what’s broken, explains what it means in plain English, and gives you a clear plan to fix it. Let’s take a look at your site.
Call us at 801.724.7483
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Anne Cochran