Articles
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Microsoft Advertising: The Cheaper Clicks Most Utah Businesses Never Test
Most businesses that run paid search run it on Google and stop there. That is reasonable. Google handles the large majority of searches, and a company with limited time is right to focus where the volume is. But it leaves a channel untested that, for the right business, produces leads at a noticeably lower cost
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Furniture and Mattress Stores: Turning Showroom Traffic Into Search Traffic
Ask a furniture or mattress store owner in Utah where customers come from and the answer is usually the showroom, the highway sign, and word of mouth. That is true, and it hides the more important fact: almost every one of those showroom visitors spent days or weeks researching online first. They searched “best mattress
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Ecommerce Category Pages That Sell vs. Pages That Just Exist
Ask most store owners which pages on their site matter most and they will name the homepage and their best selling products. Ask Google the same question and the answer is different: the category pages. “Women’s hiking boots,” “queen bed frames,” “cremation jewelry for ashes.” Those are the searches with volume and buying intent, and
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Local Services Ads vs. Google Ads for Home Service Companies
Search “plumber Provo” on your phone and look at what comes back. At the very top, three businesses with a green checkmark and a “Google Guaranteed” label. Below them, the regular text ads. Below those, the map pack. Below that, the organic results. A home service company can appear in all four places, and most
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Link Building in 2026: What Still Moves Rankings and What Just Costs Money
Every business owner with a website gets the email. “We can build 50 high authority backlinks for $299.” Sometimes it is a cold pitch, sometimes it is a line item on an agency invoice, and sometimes it is a report full of green arrows that never seems to change anything in the rankings. Links still
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Your Dental Practice Ranks. Why Aren’t the Phones Ringing?
A dental practice in Orem calls us with a complaint we hear more often than any other: “We rank on the first page for our main terms. We can see it. And the phones are quieter than they were two years ago.” The rankings are real. The problem is real too. They are just not
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Anne Cochran