Articles
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Before You Increase Your Google Ads Budget, Run These Numbers
When Google Ads isn’t producing enough business, the suggestion arrives almost automatically: increase the budget. You’re at $1,500 a month, so let’s try $2,500. More spend means more visibility, more visibility means more clicks, more clicks means more customers. The logic holds together, and sometimes it’s correct. But it rests on an assumption nobody checked
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Your Google Ads Are Getting Clicks. So Where Are the Customers?
You open the Google Ads report. Impressions are up. Clicks are up. Cost per click came down. Traffic is arriving at the website. Money is definitely leaving the account on schedule. By every measure in front of you, the campaign is working. And yet the calls, forms, and booked jobs don’t come close to matching
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Six Questions Every Visitor Answers Before They Contact You
Someone is on your website right now. They haven’t called, haven’t filled out a form, haven’t clicked anything you’d notice. As far as your business is concerned, nothing is happening. Something is happening. They’re running an evaluation, and it’s mostly finished within a couple of minutes. They’re working through a specific set of questions —
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Your Website Doesn’t Look Bad. That Might Be Why You Haven’t Fixed It
Some websites announce their own problems. The design is a decade old, half the buttons are broken, it takes eight seconds to load, and on a phone it’s unusable. Everyone in the company agrees something has to change. Those sites are easy — the decision makes itself. The hard case is the website that looks
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Your Competitors Aren’t Better at SEO. They’re Easier to Understand
There’s a particular kind of frustration that comes from searching Google for something your company does and finding a competitor above you. Then another one. Maybe a third. You’ve been in business longer. You do better work. You have the customers and the reviews to prove it. And none of that is showing up in
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You’re Ranking on Google. So Why Aren’t You Getting More Leads?
You made it to page one. Rankings are up, traffic is up, the reports look good — and the phone rings about as often as it did six months ago. So you’re staring at a dashboard full of green arrows wondering the obvious thing: if we’re ranking better, where are the leads? It’s a fair
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Zarbee’s Naturals
After interviewing several firms, we contracted Infogenix for a project with a very short development window. They delivered on time, and what started as a relatively small two-month project has turned into a continuous relationship of over three years now. They consistently deliver to our specs and support both our engineering and design needs which are oftentimes complicated. We’ve been happy to work with a dedicated firm that has dedicated a lot of energy and thought into our growing business.
Campus Book Rentals
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Red Frog Beach
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Hotel Park City
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Health Fusion
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Central Bank
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Intermountain Life Flight
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ClassG
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Anne Cochran