Articles

Articles

  • Seasonal SEO in Utah: How to Profit from the Calendar

    Seasonal SEO in Utah: How to Profit from the Calendar

    Utah does not have a flat economy. It has a pulse. Ski traffic surges the moment the Cottonwoods see snow. Home service demand spikes when the first heat wave hits St. George. Retail shifts overnight with the university calendars. Most businesses react to these shifts after they happen. They scramble to update ads and website…

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  • The “Second Chance” Economy: How Utah Startups Use Retargeting to Close Deals

    The “Second Chance” Economy: How Utah Startups Use Retargeting to Close Deals

    In the Utah startup ecosystem—from the SaaS towers of Lehi to the D2C warehouses in Salt Lake—traffic is expensive. You are fighting for attention against well-funded incumbents and aggressive competitors. If a user clicks your $15 Google Ad, visits your pricing page, and leaves without converting, you haven’t just lost a visitor. You have lost…

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  • The Hidden Tax of DIY Google Ads (And Why “Free Labor” is Costing You Thousands)

    The Hidden Tax of DIY Google Ads (And Why “Free Labor” is Costing You Thousands)

    “How hard can it be? I’ll just set up a Smart Campaign.” We hear this every week. A business owner in Orem or a marketing manager in Salt Lake wants to save the management fee from an agency, so they take PPC (Pay-Per-Click) in-house. Initially, it looks cheaper. The clicks are coming in. The dashboard…

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  • From Ogden to St. George: Why Generic SEO Fails in Utah (And How We Localize for Revenue)

    From Ogden to St. George: Why Generic SEO Fails in Utah (And How We Localize for Revenue)

    Utah is not a monolith. It is a complex chain of micro-economies strung together by I-15. The search intent of a commuter in Layton at 7:00 AM is radically different from a retiree in St. George on a Tuesday afternoon. If you treat the entire state as one keyword target, you will fail. At Infogenix,…

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  • The Nonprofit Growth Engine: How to Scale Impact Without Scaling Budget

    The Nonprofit Growth Engine: How to Scale Impact Without Scaling Budget

    In the nonprofit world, “Marketing” often feels like a luxury. When you are juggling volunteer shifts, grant applications, and program delivery, who has time to tweet? But for Utah nonprofits—from food banks in Ogden to arts foundations in St. George—digital marketing isn’t about vanity metrics. It’s about efficiency. A well-oiled digital ecosystem recruits volunteers while…

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  • Content Clusters: The “Secret Weapon” for Dominating Utah Search Results

    Content Clusters: The “Secret Weapon” for Dominating Utah Search Results

    If you sell to customers anywhere from Ogden to Orem to Park City, you’ve probably felt how competitive Utah’s search results have become. The fastest, most durable way to cut through that noise in 2025 isn’t just “more content”—it’s better organization. Specifically, organizing your site around Content Clusters. A content cluster is a group of…

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Build Your Growth with Infogenix

Your digital presence should not be a static placeholder—it should be your strongest marketing asset. At Infogenix, we combine marketing expertise, creative design, and robust development to help your business thrive.

Whether you need SEO to grow visibility, advertising to generate leads, or a website that sells for you, our team has the experience and vision to make it happen.

Ready to take your marketing to the next level?

Contact Infogenix today for a free consultation and discover how we can help you achieve your digital goals.

Whether you need SEO to grow visibility, advertising to generate leads, or a website that sells for you, our team has the experience and vision to make it happen.

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Infogenix has been with our company since the beginning. They created our first, second and third website. They simply deliver excellent results and we count on them to help us get our businesses online. I rely on Infogenix on for SEO, graphic design, web development, hosting and promotions

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