Utah businesses operate in one of the nation’s fastest‑growing economies. A young, tech‑savvy population crowds the search results, while tourism surges keep ad auctions lively from ski season to summer hikes. Winning those auctions takes more than bidding high—you need local precision backed by data. Below are the core strategies our PPC management team in […]
Utah’s Digital Stakes Are Higher Than Ever Salt Lake City’s tech workforce has jumped 22.9 percent year‑over‑year, fuelled by expansions from Adobe and eBay and a surge of home‑grown startups. More talent means more competitors bidding on the same keywords and ad inventory. Selecting the wrong partner doesn’t just waste budget—it can stall growth while rivals race ahead. […]
Why Integration Matters in Utah’s Digital Landscape Utah ranks among the fastest‑growing U.S. economies, with tech, tourism, and life‑science sectors all expanding at pace. That growth fuels competition for clicks and customers, which means running isolated campaigns won’t cut it anymore. Research shows 93 percent of web traffic still begins with a search engine, while 86 percent of […]
Utah’s Digital Boom Sets the Stage Utah isn’t a hidden gem anymore. The state’s tech workforce grew 22.9 percent in the past year, more than double the national average, as companies like Adobe and eBay expanded local hubs while home‑grown startups kept sprouting along the Silicon Slopes corridor. The surge means more brands are battling for […]
Pay‑per‑click advertising should be one of the most predictable ways to grow your business, yet climbing costs per click (CPC) can make it feel like each visit is a gamble. At Infogenix, we turn that gamble into a calculated win by focusing on the levers that matter most to Utah companies—efficient bidding, audience precision, and […]
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