If you’re serious about winning customers along the Wasatch Front—or anywhere in the Beehive State—your growth starts with a clear picture of how searchers find (or miss) you.
That is the job of an SEO audit. But we aren’t talking about a generic, automated PDF generated by a free tool. We are talking about a strategic deep-dive.
Today, we’re walking through the practical scope of a modern audit, how we approach it at Infogenix, and why a rigorous audit is the highest-ROI first step you can take this quarter. If you’re evaluating a Digital Marketing Agency Utah companies can rely on for end-to-end execution, this guide will help you know exactly what to expect and how to act on the results.
What a Modern SEO Audit Actually Answers
A 2025-ready audit should tell you three things—clearly and with evidence:
- What’s holding you back right now. We identify crawl errors, slow templates, thin content, confusing navigation, and missing schema. These are the invisible anchors dragging down your performance.
- Where the revenue opportunity lies. We pinpoint which queries you can realistically win, which “money pages” deserve investment, and which cities or neighborhoods (e.g., Draper vs. Sandy) merit their own dedicated landing pages.
- What to do in the next 90 days. You receive a prioritized, sprint-ready plan. We tie technical fixes, content upgrades, and local cleanup directly to outcomes—leads, calls, bookings, and revenue.
At Infogenix, transparency is built into our DNA. Your audit translates directly into action items and reporting you can trust—no black boxes.
The 8 Pillars of a Utah-Focused SEO Audit
1. Technical Crawl & Site Quality
We begin by crawling your site the way search engines do to document issues that drain your “crawl budget.” We look for:
- Indexation issues (what is Google ignoring?)
- Core Web Vitals and mobile UX speed
- Duplicate content and parameter sprawl
- Broken internal linking chains
The Infogenix Difference: Because our Web Design & Development teams work alongside our SEOs, we can actually ship the fixes—template refactors, image optimization, script deferral—without months-long handoffs.
2. Information Architecture (IA) & “Money Page” Evaluation
Utah buyers want fast answers with local relevance. We map your services to clear, conversion-ready pages. We also identify gaps in your local strategy, specifically looking for Service-in-City opportunities (e.g., Plumbing in Lehi vs. Plumbing in Provo).
3. On-Page Optimization & Content Quality
We assess your content’s depth and “intent match.” Where needed, we prescribe specific updates to headings, copy, and FAQ sections. We also implement Schema Markup (code that helps Google understand your content) to help you qualify for Rich Results in search.
4. Local SEO & Google Business Profile (GBP) Health
In Utah, Maps is often the front door to your business. We audit your primary categories, service areas, and NAP consistency (Name, Address, Phone) across the web.
- Crucial Step: Our Local SEO process includes locating and consolidating duplicate listings that may be siphoning your authority. This “plumbing” step is small but mighty for Map Pack wins.
5. Backlink Profile & Off-Page Signals
We review your referring domains for toxic patterns and identify opportunities to earn Utah-relevant links (e.g., local chambers, universities, and niche resource pages) to strengthen your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
6. Analytics & Conversion Tracking
Rankings are directional; revenue is decisive. Your audit verifies that your Analytics, event tracking, and call tracking are firing correctly. We ensure you can draw a straight line from a Google search to a paying customer.
7. PPC & SEO Alignment
When one team handles both, paid search becomes your testing lab for organic strategy. We use PPC Management insights to test keywords and headlines that lift CTR, applying those learnings to your long-term SEO strategy.
8. Reporting You Can Act On
Clear, client-friendly deliverables—issue lists, prioritized sprints, and outcome dashboards—bridge the gap from audit to growth.
What Makes a “Utah-Aware” Audit Different?
Utah isn’t generic. Search patterns here shift with ski season, spring home-service spikes, summer tourism, and the silicon slopes tech calendar. A local audit bakes in:
- Seasonality: Planning content that anticipates canyon closures, holiday shopping, or tourist surges.
- Neighborhood Nuance: Understanding that Sugar House, Lehi, and Park City have different demographics that require tailored content.
- Industry Mix: Adapting compliance and architecture needs whether you are in B2B tech or healthcare.
Being Utah-based since 1998 gives us that context—and the in-house team to execute fast.
Your Practical 90-Day Rollout
We don’t just hand you a PDF and wish you luck. Here is what the first 90 days of an Infogenix partnership look like:
Days 1–15: Fix the Foundation
- Ship high-impact technical fixes (Indexation, Site Speed).
- Correct critical on-page issues on top revenue pages.
- Audit GBP + citations and implement immediate corrections.
- Verify analytics and conversion tracking.
Days 16–45: Build the “Money Layer”
- Launch or refresh priority service pages and 1–3 service-in-city pages.
- Implement schema and FAQ sections.
- Publish two high-value evergreen or seasonal resources for Utah audiences.
Days 46–90: Scale and Iterate
- Expand location coverage where demand justifies it.
- Start Utah-centric link outreach.
- Review local actions (calls, direction requests) and refine.
Why Audits Convert Faster with In-House Execution
Many audits stall because recommendations require multiple vendors to implement. Our model keeps SEO, PPC, design, and development under one roof.
This allows us to refactor templates for speed, build new landing pages quickly, and align ad messaging with organic tests. This tight feedback loop is why many Utah companies view integrated partners as the best path to turning audit findings into measurable growth.
Ready to see exactly what’s holding your growth back?
An audit is valuable only if it leads to prioritized work that gets done.
If you’re ready for a clear, actionable audit—and a team that can implement it—let’s talk. Contact Us today to start a conversation, and we’ll map your first 90 days with sprint-ready tasks and transparent reporting.