In today’s marketing landscape, social media is one of the best ways to get people talking about your business. Businesses use Facebook, Twitter, and Instagram to build rapport with its followers. Users, especially the younger generations, react well to authenticity and a business that really cares about its customers. But, if you get business from other businesses, how can you use social media to grow?
LinkedIn is your answer!
Using LinkedIn for Business
Unlike other social media platforms, LinkedIn is specifically for professionals and businesses to connect with each other. Many people just starting in their careers found connections and jobs through LinkedIn. So, how would you use LinkedIn to grow your business? Infogenix, your Utah social media marketing consultant, has 3 tips to get started.
Define Your Audience and Goals
You’d think this would be obvious, but so many people jump headfirst into a social media campaign without specifying what they want to accomplish, and end up wasting a lot of money and time with little success. So, before you start your campaign, define what it is that you are trying to market, your target audience, and realistic goals you can accomplish with your campaign.
Build and Optimize Your Company’s Page
Make sure your company page, as well as employees’ pages, are properly optimized for search–your targeted keywords need to be placed well in your content, and your company’s page needs to have lots of photos and information about what you do, as well as content that draws the user in. You want to seem real, authentic, and approachable.
Create Targeted Ad Campaigns
Ad campaigns are the bread and butter of any social media. Ads are a great way to reach potential followers and customers that you haven’t connected with yet. And, with a defined audience, you can target a specific type of business, interest, and even demographic to see your ads. Combine that with rich media like images and video to grab their attention, your ad campaign will help you get the word out on your business.
Let Us Help!
While it can be very rewarding, working with Social Media can be a very tedious and stressful process if you don’t have the time or knowledge to do it correctly. That’s where we come in. We specialize in social media marketing for businesses in Utah and beyond, and we would love to help you grow your business. Give us a call today to learn how our social media and SEO packages can help.