Archive for December, 2014

  • Measuring Your Online Media Campaigns with Metric-Based Analytics

    An Adaptation of our very own Jeremy Albrecht’s recent presentation at UTC Events Digital media is a great way to tell your small businesses story, and if you are doing it right you can build your brand awareness while improving your bottom line. Understanding how to determine the successfulness of your digital media campaign can [...]

  • Understanding Local: New Google Business Guidelines Update

    Earlier this month, Google updated their “My Business” guidelines. Local business owners see these and have a tendency to start to panic. Our advice to you is STOP, take a breath, and continue reading. 2 Most Important Highlights From the Update: Descriptors In Your Business Name Are No Longer Allowed Back in February, Google released [...]